D. S. Howard and Associates Incorporated Market Research and Consultation Market Research and Consultation
Ask Us About …
We are often asked to conduct market research when our clients need to know about …

Setting The Course

  • Defining opportunities - needs analysis
  • Due diligence research (M&A)
  • Targeting appropriate segments
  • Modeling adoption and penetration
  • Setting appropriate revenue goals

Responding To Market Changes

  • Repositioning
  • Brand extensions
  • Litigation research
  • Licensing and M&A research

Formulating The Marketing Plan

  • Product and service portfolio development
  • Positioning
  • Pricing strategies
  • Communication programs
  • Channel choices
  • Responding to global and diverse markets

Monitoring Marketing Effectiveness

  • Assessing advertising effectiveness
  • Brand loyalty and equity
  • Customer satisfaction research
  • Measuring sales force and channel effectiveness
  • Tracking performance