D. S. Howard and Associates Incorporated Market Research and Consultation Market Research and Consultation
How We Do It
Our advanced qualitative and quantitative methods tell you where the market is today, the market dynamics that will shape your future and the steps you must take to maximize your opportunities.

Qualitative Assessments

  • Thought Leader Reviews
  • In-depth One-On-Ones
  • Dyads, Triads and Mini-groups
  • Focus Groups
  • Observational Research

Quantitative Surveys

  • Internet
  • Telephone
  • IVR
  • Face-to-Face
  • Mail

Analytic Capabilities

  • Benefit laddering
  • Choice-Based Market Modeling (conjoint and discrete choice analysis)
  • Cluster Analysis
  • Forecasting
  • Perceptual Mapping
  • Pricing Simulators
  • Product Evaluation Simulations
  • Purchase Driver Prioritization
  • Sales Aid Evaluation
  • Sales Force - ROI
  • Segmentation
  • Tracking
  • Wargaming
    ... and more

Strategy Formulation

  • Prioritizing Targets
  • Positioning
  • Establishing Revenue and Profit Goals
  • Choosing the Best Supporting Tactics
  • Implementation Workshops