D. S. Howard and Associates Incorporated Market Research and Consultation Market Research and Consultation

Research Services

Our research programs address the product lifecycle from needs identification and acquisition analysis through launch and mature market management.
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Product and Service Development

  • Needs Identification
  • Acquisition Analysis (M&A)
  • Market Sizing
  • Concept Testing and Modeling
  • Segmentation
  • Positioning and Messaging
  • Channel Evaluation
  • Pricing Strategy Development

Maximizing Brand Performance

  • Tracking Programs
  • Monitoring Communications Effectiveness
  • Assessing Sales Force Effectiveness
  • Breaking Barriers to Adoption
  • Gaining Channel Support


Revitalizing Mature Products and Services

  • Customer Satisfaction & Loyalty
  • Brand Extension
  • Repositioning


And here’s how we do it.