D. S. Howard and Associates Incorporated Market Research and Consultation Market Research and Consultation
Consumer Research
D.S. Howard & Associates has developed creative and effective ways to identify and prioritize market segments, define product and service needs, and then attract, service and retain customers:

  • Category landscape
  • Need and behavior-based segmentation
  • Concept testing
  • Form factor and feature specification
  • Message platform development and monitoring
  • Advertising effectiveness and ROI
  • Packaging and graphics requirements
  • Brand equity
  • Channel selection
  • Store layout
  • Pricing and incentive programs
  • Tracking brand health
  • Satisfaction and retention initiatives
  • Service process improvement


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