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Judy Green |
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Vice President |
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Judy received her B.S. in psychology at the University of Texas and M.S. degree in experimental psychology at Vanderbilt University, continuing to take courses toward her Doctorate at Vanderbilt (ABD).
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Judy has over 15 years of market research experience covering healthcare, business-to-business and consumer markets. At DDB Needham, a large consumer advertising agency, she conducted both qualitative and quantitative research designed to develop advertising strategy, test creative, and evaluate new products. At John Morton Company, a consulting firm that generated market research-based marketing strategies, Judy was responsible for directing all aspects of projects and presenting strategy recommendations. The research was often based on advanced statistical techniques (conjoint, perceptual mapping). |
Since joining DSHA in 1998, Judy has directed both qualitative and quantitative projects for a variety of its clients. |
© 2006 D.S. Howard & Associates, Inc. |