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Judy Green

Vice President

Judy received her B.S. in psychology at the University of Texas and M.S. degree in experimental psychology at Vanderbilt University, continuing to take courses toward her Doctorate at Vanderbilt (ABD).


Judy has over 15 years of market research experience covering healthcare, business-to-business and consumer markets. At DDB Needham, a large consumer advertising agency, she conducted both qualitative and quantitative research designed to develop advertising strategy, test creative, and evaluate new products. At John Morton Company, a consulting firm that generated market research-based marketing strategies, Judy was responsible for directing all aspects of projects and presenting strategy recommendations. The research was often based on advanced statistical techniques (conjoint, perceptual mapping).

Since joining DSHA in 1998, Judy has directed both qualitative and quantitative projects for a variety of its clients.